In a bold and candid move that has sent ripples across the AFL community, Collingwood Magpies forward Bobby Hill has publicly revealed the extent of his skyrocketing wealth — a combination of hefty contract extensions and a flurry of high-profile endorsement deals that now see his personal earnings approach a jaw-dropping $5 million.
Hill, 25, has been riding a wave of momentum ever since his game-changing performance in the 2023 AFL Grand Final, where he was awarded the Norm Smith Medal. That moment not only cemented his place in the club’s folklore but also caught the attention of brands and sponsors keen to align with one of the game’s most electrifying talents.
Big Money, Bigger Impact
According to sources close to the club, Hill’s recent contract extension with Collingwood is worth upwards of $2.5 million over four years, locking him in as a central figure in the Magpies’ long-term strategy. This deal, one of the richest in the club’s recent history for a forward of his profile, reportedly includes performance bonuses, marketing incentives, and a leadership clause — reflecting both his on-field impact and growing stature as a cultural leader within the AFL community.
Outside the stadium lights, Hill has become one of the league’s most marketable stars. In the past 12 months alone, he has signed endorsement deals with major national and international brands, ranging from sportswear giants to automotive and lifestyle companies. Industry analysts estimate these partnerships add another $2 million in value to his portfolio — and that number is expected to grow.
Transparency and Trailblazing
Hill’s decision to speak openly about his earnings marks a rare moment of transparency in a sport where financial details are often kept under wraps. In a recent interview, he explained his motivations:
“I want young players — especially young Indigenous players — to understand the opportunities that exist if you work hard, stay grounded, and surround yourself with the right people. Football is more than a game. It can be a platform to build a future for yourself and your community.”
His openness has been praised by players and pundits alike, with many calling it a watershed moment for the sport’s cultural and financial evolution.
More Than Just Dollars
But for Hill, the money is not just about personal gain. He has already begun investing in grassroots programs in Western Australia, aiming to support youth development and provide pathways into professional sports for young Indigenous athletes. He’s also hinted at plans to launch a foundation focused on education, mental health, and community wellness.
What’s Next for Hill?
As the Magpies gear up for another finals push, Hill remains focused on footy — but with his star continuing to rise, it’s clear his influence now stretches far beyond the field. From big-money contracts to community impact, Bobby Hill is redefining what success looks like for the modern AFL player.
