In a surprise announcement that has sent shockwaves through the college football world, former Kansas State head coach Ron Prince is officially returning to the Wildcats—but this time, in a brand-new role. Kansas State University Athletics confirmed today that Prince will take over as the team’s new General Manager (GM), a position created as part of a strategic move to modernize and strengthen the program’s football operations.
Fans across Manhattan, the Big 12 Conference, and even rival schools have reacted with a mix of shock, excitement, and cautious optimism, marking this as one of the most unexpected yet potentially game-changing decisions in recent Kansas State football history.
A Return Nobody Saw Coming
Ron Prince, who led the Wildcats from 2006 to 2008, compiled a record of 17–20 during his tenure. While his coaching time at K-State ended on a rocky note, Prince’s teams pulled off major upsets, including a stunning win over then-#4 Texas in 2006. Since then, he has taken various roles at both the collegiate and NFL levels, gaining valuable experience in player development, scouting, and program building.
Today, after over a decade away from the Kansas State sidelines, Prince returns not to call plays, but to reshape the foundation of the Wildcats’ program.
“This is not just a comeback. It’s a mission,” Prince said during his press conference. “Kansas State is home to me. The fans, the tradition, the grit—this is where I learned to believe in what’s possible. As GM, I want to help make this program elite again.”
A New Era: What Does a GM Do in College Football?
The idea of a “General Manager” in college football is still relatively new, but it’s catching on quickly, especially in the era of the transfer portal, NIL (Name, Image, Likeness) deals, and recruiting battles that resemble pro free agency more than traditional college pipelines.
Prince will reportedly oversee:
- Roster management
- Transfer portal strategy
- Recruiting coordination
- NIL opportunities and partnerships
- Staff structure and analytics
His return is being viewed as a sign that Kansas State is serious about adapting to the new landscape of college football.
Fans React: “We’re in Shock—But a Good Shock”
Social media exploded just moments after the announcement. Wildcats fans expressed emotions ranging from disbelief to pure joy.
“I never thought I’d say this, but I’m hyped for Ron Prince. He’s seen the college and NFL side, and if he’s back, you better believe something big is coming,” posted @CatsFan1978 on X (formerly Twitter).
“This is the best news we could hope for,” one student told KSNT News. “It shows that K-State isn’t afraid to take bold steps. Let’s go!”
Even fans from across the Big 12 chimed in.
“Love him or hate him, Prince knows football,” said a Baylor fan in a Reddit thread. “Kansas State just made a power move.”
A Redemption Story?
Prince’s initial departure from Kansas State left fans divided. Some believed he was fired too early, while others felt the program needed a reset. Now, over 15 years later, he returns with more wisdom, less ego, and a deeper understanding of the game.
“I’ve made mistakes,” Prince admitted candidly. “But I’ve also learned what it takes to build something that lasts. I’m here to help this program succeed on every level.”
Looking Ahead
With Prince in the GM seat and current head coach Chris Klieman continuing his strong leadership on the field, Kansas State may be heading into a golden era. The Wildcats have consistently been a tough, well-coached team in the Big 12, and with this bold structural change, they are clearly aiming higher.
Only time will tell if this move pays off, but one thing is certain: Kansas State has just entered the national conversation in a big way, and the eyes of the college football world are now firmly fixed on Manhattan.
