In a stunning and heartwarming development that has electrified both the TD Garden Stadium and the Dallas Mavericks community, former legendary head coach Don Nelson has officially returned to his former team — the Dallas Mavericks — as a Senior Basketball Advisor.
Mavericks fans across Texas and the broader NBA landscape are celebrating the return of one of the most innovative minds in basketball history. Known for his unconventional strategies, fast-paced offense, and player empowerment long before it became mainstream, Nelson coached the Mavericks from 1997 to 2005 and is widely credited with laying the foundation for the team’s later championship success.
Now, nearly two decades later, Don Nelson is back, this time not on the sidelines, but in a senior advisory role — where he’ll mentor coaches, contribute to front office strategy, and serve as an ambassador for Mavericks culture.
“Basketball is in my blood, and Dallas is in my heart,” Nelson says
In a brief press conference, Nelson expressed joy at returning to the franchise:
“Basketball is in my blood, and Dallas is in my heart. I’m thrilled to be back with the Mavericks family. Let’s have some fun and win some games.”
Ripple Effect Felt Across the League
The move has not only thrilled Mavericks fans but also created buzz throughout the NBA, especially with the Boston Celtics in town for a highly anticipated preseason showdown. TD Garden, typically home to the Celtics, erupted in cheers when the announcement was broadcast during halftime — a rare moment of unity between rival fan bases as they celebrated one of the game’s most respected figures.
Mark Cuban Reacts
Team owner Mark Cuban shared his excitement:
“Bringing Don back is like reconnecting with the soul of the franchise. His mind is as sharp as ever, and his presence will have a huge impact on our team, from rookies to veterans.”
What’s Next for the Mavs?
Nelson’s return adds a new layer of intrigue to the Mavericks’ 2025-26 campaign, as they look to build on a promising off-season. With Luka Dončić at the helm, a deeper bench, and now the wisdom of Nelson guiding the strategic direction, Dallas may be on the verge of another golden era.
