In July 2024, the university announced its intent to award the Neyland Entertainment District project to the 865 Neyland Project Team. This initiative aims to transform the waterfront adjacent to Neyland Stadium by developing a mixed-use entertainment district. Key components of the proposed development include:
Entertainment District: Approximately 175,000 square feet managed by a team with experience in retail and sports entertainment districts nationwide.
Condotel: A full-service hotel featuring around 240 rooms and 60 luxury condos, complete with amenities such as a rooftop restaurant and bar, pool and terrace, conference center, lounges, fitness center, and hotel spa.
Parking: Replacement of the existing G10 parking structure with additional parking to support the entertainment district and condotel needs, ensuring no reduction in student parking spaces.
This development is designed to enhance the student experience and gameday atmosphere while transforming the riverfront into an attractive leisure and entertainment hub.
Additionally, in August 2024, Tennessee Athletics and Pilot announced a transformative partnership to preserve and enhance Neyland Stadium.
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