In a heartfelt moment that touched fans across the globe, NHL Hall of Famer and Colorado Avalanche icon Peter Forsberg spoke with joy and purpose as he celebrated the growing success of **AYCANE**, the performance apparel company he co-founded. Known for his fierce competitiveness on the ice, Forsberg’s latest journey is centered around giving back — and it’s striking a powerful chord.
“This is a dream come true,” Forsberg said during a recent interview in Sweden. “We started AYCANE with a vision to change the game for athletes — now to see it gaining ground internationally, it’s more than we hoped for.”
AYCANE has become a rising force in sportswear, praised for its sustainable materials, high performance, and connection to community. But for Forsberg, the mission is much deeper than fabric and design.
In a surprise announcement, the hockey legend revealed plans for a **new charitable project** — this time with a powerful focus: **supporting children battling kidney diseases**.
“Some of the bravest kids I’ve ever met are living with kidney problems,” Forsberg said emotionally. “We want to be there for them. We’re launching a partnership with a kidney health organization to offer help, awareness, and real support.”
Sources close to Forsberg say the project will include medical equipment donations, awareness campaigns, and support for families going through dialysis and transplant procedures. A portion of AYCANE’s future product sales may also be directed toward this cause.
The initiative, which is set to roll out later this year, will run alongside Forsberg’s broader youth support efforts — including his plans to help young athletes from underserved communities gain access to gear and mentorship.
Fans from Sweden to Colorado have praised the move, calling Forsberg an example of leadership beyond the rink. Social media has lit up with gratitude, with many hailing his compassion and willingness to use his platform for good.
“Hockey gave me everything,” Forsberg said with a reflective smile. “Now it’s time to help the kids who need something more than just a game.”
