EXCITING NEWS:In a groundbreaking move in the NHL sports,the Vancouver Canucks has secured a historic partnership deal with PlayStation 2026, marking it a monumental evolution. For the first time in history a big…
Vancouver, BC — July 1, 2025
In a groundbreaking moment for both the gaming and sports world, the Vancouver Canucks have officially announced a first-of-its-kind partnership with PlayStation ahead of the 2026 NHL season. This unprecedented collaboration marks the first time a major NHL franchise has entered into a long-term branding and digital partnership with one of the world’s biggest names in interactive entertainment.
The partnership will see PlayStation become the Canucks’ official gaming and technology partner, with the PlayStation logo prominently featured on the team’s alternate jerseys throughout the 2026 season. Beyond the ice, the deal includes co-branded merchandise, immersive fan experiences inside Rogers Arena, and exclusive digital content for fans on the PlayStation Network — including behind-the-scenes footage, virtual locker room tours, and a Canucks-themed NHL 26 experience.
“This isn’t just about branding,” said Canucks President of Hockey Operations, Jim Rutherford. “It’s about innovation, about the future of how fans engage with hockey. PlayStation is the perfect partner to help us connect with the next generation of Canucks fans across the globe.”
PlayStation representatives echoed the excitement. “We’ve always believed in pushing the boundaries of interactive entertainment, and sports are a massive part of that,” said Hiroshi Kamara, Head of Strategic Partnerships at PlayStation Global. “This deal with the Canucks allows us to blend world-class hockey with immersive gaming culture in a way never done before.”
The announcement has already generated major buzz across social media, with fans eager to see how the collaboration unfolds both on and off the ice.
With the Canucks continuing to grow their presence internationally and PlayStation looking to expand its reach into the sports space, this partnership may just mark the beginning of a new era — one where gaming and professional hockey collide to create something truly spectacular.
The 2026 season can’t come soon enough.
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