Breaking: Shaquille O’Neal and Allen Iverson co-star in a Netflix documentary series about Reebok…

In a move that merges sports nostalgia with modern storytelling, basketball legends Shaquille O’Neal and Allen Iverson are teaming up for a new Netflix documentary series centered on the iconic athletic brand Reebok. The series, officially announced today, promises an unprecedented look behind the scenes of one of the most influential brands in sneaker culture and its deep ties to basketball.

A Tale of Two Legends and a Brand

Titled “Reebok: Above the Rim”, the series will chronicle the rise, fall, and rebirth of Reebok’s influence in the sportswear industry, with O’Neal and Iverson serving as both co-stars and executive producers. Both NBA Hall of Famers have been instrumental figures in Reebok’s history — Shaq with his early 90s dominance and signature shoe line, and Iverson with the groundbreaking Answer and Question series that defined street and basketball fashion in the 2000s.

“Reebok has always been more than a brand for us — it was a movement, a statement,” O’Neal said in a statement. “This series is about our legacy, and about how Reebok shaped culture and vice versa.”

More Than Just a Shoe Story

The documentary is expected to go beyond sneakers, delving into the cultural, social, and economic forces that shaped Reebok’s trajectory. With exclusive interviews, never-before-seen archival footage, and commentary from athletes, designers, and cultural icons, “Reebok: Above the Rim” will explore the brand’s influence on hip-hop, urban fashion, and global sports marketing.

Allen Iverson added, “Reebok gave me the freedom to be myself. It wasn’t just about what I wore on the court — it was about what I stood for. This series tells that story.”

Reebok’s New Chapter

The announcement comes at a time when Reebok is reasserting itself in the competitive sneaker market under new ownership and strategic direction. Both O’Neal and Iverson were recently named to key roles in the company’s future — Shaq as President of Reebok Basketball and Iverson as Vice President. Their involvement in the documentary signals a full-circle moment and a renewed commitment to Reebok’s roots in authenticity, individuality, and performance.

When and Where to Watch

Netflix has not yet confirmed a release date, but production is reportedly well underway. The series is expected to debut in late 2025, aligning with the 30th anniversary of several landmark moments in both athletes’ careers and in Reebok’s sneaker legacy.

Fans of basketball, streetwear, and 90s-2000s culture will not want to miss what promises to be one of the most compelling sports documentaries of the year.