In a surprising turn of events that has NBA fans buzzing, former Golden State Warriors head coach and Hall of Famer Don Nelson—now serving as an on-air contributor and brand ambassador for Good Karma ESPN Madison (WTLX)—has sent a powerful and unexpected message to current Warriors head coach Steve Kerr.
While appearing on ESPN Madison’s morning broadcast, Nelson, affectionately known as “Nellie,” didn’t hold back as he reflected on the current state of the Golden State franchise, offering both praise and a bold challenge to Kerr.
“Steve’s done an incredible job. Championships, player development, building a dynasty—it’s historic,” Nelson said. “But I’ve been watching closely, and I think it’s time to shake things up. The league’s changing, and the Warriors have to adapt faster. I say this as someone who loves that team, who’s been part of its DNA. Don’t be afraid to reinvent again.”
Nelson’s comments come at a time when the Warriors are facing questions about their aging core, potential roster rebuilds, and how long the dynasty can realistically continue. While Kerr has remained steady in his approach, emphasizing continuity and internal growth, Nelson’s remarks may signal a broader sentiment among former team insiders and NBA veterans urging a fresh direction.
An Emotional Connection
Don Nelson, who coached the Warriors in two separate stints (1988–1995 and 2006–2010), still holds deep ties with the organization. Despite his current role in media, he remains an influential voice in basketball circles.
“This isn’t criticism,” Nelson clarified during the segment. “This is love. Sometimes the hardest thing is knowing when to evolve. Steve knows that. He’s one of the smartest minds in the game. But the NBA doesn’t wait for anyone.”
The clip quickly went viral on social media, with thousands of fans and analysts chiming in, some supporting Nelson’s call for change, others defending Kerr’s loyal approach to his championship core.
What’s Next for the Warriors?
With the 2025–2026 NBA season approaching, speculation around the Warriors’ offseason moves, coaching strategies, and player development plans is intensifying. Don Nelson’s words may ignite internal conversations in the Bay Area front office—and beyond.
Golden State has remained silent in response so far, but insiders say Kerr has always respected Nelson’s legacy and input.
