In an unprecedented move that is shaking the sports world and elevating the visibility of women’s basketball, Golden State Valkyries’ standout point guard, Kaila Charles, has signed a groundbreaking $100 million endorsement deal with billionaire entrepreneur and New England Patriots owner Robert Kraft.
This landmark agreement makes Charles one of the highest-earning athletes in WNBA history, and a powerful symbol of how women’s sports are breaking through financial and cultural barriers.
Kaila Charles, widely praised for her court vision, leadership, and relentless competitive spirit, has rapidly become the face of the newly established Golden State Valkyries franchise. Now, with this blockbuster endorsement, she cements her place not just in WNBA history—but in the broader landscape of global sports influencers.
The deal reportedly includes long-term brand partnerships, media campaigns, youth development initiatives, and a co-branded foundation focused on equity in sports and education.
In a powerful show of character and compassion, Charles has pledged $40 million from her deal to the Boys & Girls Clubs of America, launching a national youth empowerment initiative.
The funding will support:
- Building and renovating youth centers across underserved communities
- Expanding athletic and educational programming
- Establishing scholarships and leadership training for young girls in sports
“I’m not just here to play basketball,” Charles said. “I’m here to change lives. Every kid deserves a shot—this is me giving it to them.”
Charles is also contributing $10 million to a Bay Area-based orphanage, aimed at providing long-term care, housing, and emotional support to children without families.
This initiative will include the construction of a state-of-the-art learning and wellness center dedicated to her late grandmother, who Charles credits as one of her biggest inspirations.
In a rare public comment, Robert Kraft praised Charles for her courage and commitment to making a difference.
“Kaila Charles is a once-in-a-generation athlete and human being,” Kraft said. “This partnership is about more than endorsements—it’s about legacy, empowerment, and building something that will last well beyond the game.”
The Valkyries organization celebrated the announcement, calling it a transformative moment for both the team and the league.
“Kaila’s leadership continues to push boundaries,” the Valkyries said in an official statement. “This isn’t just a win for Kaila or the Valkyries—this is a win for women’s sports, period.”
This deal sends a powerful message about the value and influence of women athletes. Industry insiders believe Charles’ deal could open the door for more high-profile endorsements and investment into the WNBA, paving the way for parity and progress.
