BREAKING NEWS: Edmonton Oilers’ Evan Bouchard Secures Groundbreaking $100 Million Endorsement Deal with Stan Bowman — Donates $50 Million to Youth and Orphan Causes
Edmonton, Alberta – In a stunning development that has taken both the sports and philanthropic worlds by storm, Edmonton Oilers’ star center Evan Bouchard has signed a record-breaking $100 million endorsement deal with legendary hockey executive Stan Bowman. Even more impressively, Bouchard has pledged $40 million to the Boys & Girls Clubs of America and an additional $10 million to support an international orphanage initiative, making this not just a headline for sports, but a landmark moment in athlete-led philanthropy.
A Monumental Deal with a Legendary Partner
The endorsement agreement between Bouchard and Bowman is already being hailed as one of the most significant in NHL history. While Bowman is primarily known for his storied tenure as the former general manager of the Chicago Blackhawks, he has recently reemerged in the public eye with a renewed focus on athlete brand management and development. Partnering with Bouchard marks his first major foray into endorsement deal-making, and he’s certainly made a splash.
Sources close to the deal indicate that the partnership will involve a wide array of marketing opportunities, including media appearances, branded merchandise, digital content, and philanthropic campaigns. The exact structure of the agreement remains confidential, but industry insiders suggest Bouchard will receive the $100 million over the course of eight years.
“Evan is more than an exceptional athlete — he’s a visionary,” said Bowman in a press conference earlier today. “He represents the future of hockey, not just in terms of talent, but in character, leadership, and impact. I’m proud to stand beside him in this next chapter.”
Bouchard’s Heartfelt Generosity
What makes this deal even more extraordinary is Bouchard’s immediate commitment to giving back. Announcing the deal via a live stream from Rogers Place, the 25-year-old center revealed that $50 million of his earnings will be donated to youth-focused initiatives.
- $40 million will go directly to the Boys & Girls Clubs of America, helping to expand after-school programs, sports facilities, and educational resources for underserved children across North America.
- $10 million is earmarked for an international orphanage support initiative, which will fund housing, education, and healthcare for orphaned children in developing countries.
“I’ve been fortunate to play the game I love at the highest level,” Bouchard said during the announcement. “But with that success comes responsibility. I want to make sure that kids who didn’t grow up with the same opportunities I had can still dream big — whether that’s on the ice or off it.”
The Edmonton Oilers organization issued a statement praising Bouchard’s generosity, calling him “a beacon of leadership and compassion” both on and off the ice.
Bouchard’s Meteoric Rise
Evan Bouchard’s journey to NHL stardom has been anything but ordinary. Drafted 10th overall by the Oilers in the 2018 NHL Entry Draft, Bouchard was initially seen as a high-potential defenseman. However, over the past two seasons, he made a strategic shift to a hybrid center-defense role, bringing unmatched flexibility and intelligence to the game.
In the 2024–25 NHL season, Bouchard tallied an impressive 82 points (25 goals, 57 assists), leading all NHL defensemen in scoring while also playing critical minutes as a center. His two-way play, vision, and leadership were pivotal in guiding the Oilers deep into the playoffs, further solidifying his reputation as one of hockey’s premier talents.
With this new endorsement deal, Bouchard becomes one of the highest-earning NHL players in off-ice income — a rare feat in a league where endorsements traditionally pale in comparison to other major sports like the NFL or NBA.
Reaction Across the League and Beyond
The hockey community has erupted with admiration and applause following the news. Fellow Oilers teammate and captain Connor McDavid said, “Evan has always been someone who leads by example. What he’s doing now goes way beyond hockey — it’s legacy-defining.”
On social media, fans and fellow athletes across leagues have shared their support and congratulations, using the hashtag #BouchardGivesBack which trended on X (formerly Twitter) within hours of the announcement.
Even Canadian Prime Minister Justin Trudeau chimed in, tweeting: “Proud to see a Canadian star like Evan Bouchard making a global impact. A true ambassador of sport and service.”
Looking Ahead
With the season opener just weeks away, Bouchard is expected to enter training camp riding high from both his professional and personal achievements. Bowman, who will now play a significant role in managing Bouchard’s brand and business ventures, has hinted at upcoming initiatives that blend sport, media, and charity.
“These next few years aren’t just about winning games,” said Bouchard. “They’re about changing lives.”
Indeed, Evan Bouchard has proven that greatness isn’t just measured in goals and assists, but in the lives touched and communities uplifted along the way.
Stay tuned for more updates as details emerge on Evan Bouchard’s unprecedented endorsement deal and philanthropic endeavors. For exclusive interviews and coverage, visit NHL.com and follow @EdmontonOilers on social media.
