In a move no one saw coming, Dallas Mavericks Head Coach Jason Kidd stunned fans and the media alike today with a surprise announcement during a mid-morning press conference at the American Airlines Center.
“Effective immediately, Dirk Nowitzki will be stepping into the role of Team President of the Dallas Mavericks,” Kidd declared, prompting audible gasps from reporters and fans watching live.
Nowitzki, the beloved Mavericks legend and Hall of Famer, has served as a special advisor to the team since 2021. His promotion signals a new era for the franchise, both culturally and strategically.
“Dirk is more than just a basketball icon. He embodies everything this organization stands for,” Kidd added. “His leadership, loyalty, and basketball IQ make him the perfect person to shape our future.”
Social media exploded moments after the announcement, with #DirkForPresident trending on X (formerly Twitter) and fans flooding the team’s page with emotional messages of support and surprise.
Fan Reactions:
“Dirk as Team President?! I’m crying tears of joy. Mavs forever!” – @MavsLifer77
“Did not have this on my 2025 bingo card. But YES. Give Dirk the keys to the city!” – @BigTexHoops
“Shock of the decade. But I trust Dirk more than anyone else in basketball.” – @HoopsFanDFW
Nowitzki is expected to oversee all basketball operations, including front-office decisions, player development, and long-term franchise planning. He’s set to hold his own press conference tomorrow morning to outline his vision for the Mavericks’ future.
