The Colorado Avalanche community and the National Hockey League (NHL) are overwhelmed with joy and excitement following a stunning announcement: former head coach Marc Crawford is officially returning to the organization — this time, as the new owner of the Colorado Avalanche.
After weeks of speculation and behind-the-scenes negotiations, the Avalanche confirmed in a press conference earlier today that Crawford has acquired a controlling interest in the franchise from the Kroenke Sports & Entertainment Group. This marks a full-circle moment for Crawford, who famously led the Avalanche to their first-ever Stanley Cup victory in 1996 — just months after the team’s relocation from Quebec.
“This team has always held a special place in my heart,” Crawford said during the press conference. “To now return in this new role, with the opportunity to guide the Avalanche into a new era, is beyond anything I could have imagined.”
Players, staff, and fans have taken to social media in celebration, with former and current NHL players applauding the decision. NHL Commissioner Gary Bettman also issued a statement, calling Crawford’s return to Colorado “a historic and inspiring moment for the league.”
The move signals a potential new chapter for the Avalanche, both on and off the ice. Crawford is expected to play a hands-on role in team development, infrastructure, and community engagement — leveraging both his hockey legacy and leadership vision.
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