In a monumental announcement that has sent shockwaves through the AFL community, the Collingwood Football Club has confirmed the return of club legend Lou Richards. The iconic left-handed player and long-time face of the franchise will be making his comeback in 2025, stepping into the pivotal role of Chief AFL Officer (CBO).
The declaration was officially made by the family of Craig Kelly, the current owner of Collingwood, who described the decision as a strategic move to bring experience, passion, and unparalleled leadership back into the heart of the club’s operations. Lou Richards, whose career with Collingwood spanned decades and who remains a beloved figure both on and off the field, is expected to steer the club’s AFL vision and direction in the coming years.
Richards, known for his charismatic leadership and deep understanding of the game, is expected to play a crucial role in strengthening Collingwood’s competitive edge in the league. His appointment marks a return to the club that shaped his legendary status, now with a fresh mandate to oversee AFL-related initiatives, player development, and strategic partnerships.
The announcement has been met with enthusiasm from fans and players alike, many of whom view Richards’ return as a beacon of hope for a new era of success and innovation within the club. Speaking about the appointment, Craig Kelly’s family emphasized the importance of Richards’ legacy, stating, “Lou is more than just a club legend; he embodies the spirit of Collingwood. His return signals a recommitment to excellence and a bright future for the team and its supporters.”
As Lou Richards prepares to assume his new responsibilities, the AFL community watches with anticipation. The 2025 season promises to be one of transformation and renewed ambition for Collingwood, with Richards at the helm as Chief AFL Officer.
Stay tuned for further updates as this exciting chapter unfolds.
