In a stunning development that has electrified the Collingwood faithful, legendary figure Lou Richards—fondly known as “Louie the Lip
The announcement came earlier today from Collingwood CEO Jeffrey Browne, who, flanked by members of the Richards and Browne families, confirmed that the iconic figure will rejoin the Magpies in 2025 in an official ownership role. The move marks a historic turning point for the club and reestablishes a deep connection to its storied past.
“Louie is more than just a name in the history books,” said Browne. “He represents the grit, charisma, and enduring spirit of Collingwood. Welcoming him back as co-owner is not just symbolic—it’s a strategic step forward.”
Richards, once a dominant Designated Hitter (DH) and one of the most recognizable voices in the AFL landscape, played a pivotal role in shaping Collingwood’s identity both on and off the field. Known for his cheeky wit, fierce loyalty, and passionate commentary, “Louie the Lip” became a household name, transcending the sport itself.
This unexpected return comes at a time when Collingwood is looking to deepen its community ties and reinforce its legacy-driven leadership. While many thought Lou Richards’ impact had reached its peak during his playing and media days, this bold ownership move signifies a new chapter—one that merges tradition with transformation.
Details on Richards’ specific responsibilities as co-owner have yet to be released, but early indications suggest he will be involved in mentoring, strategic planning, and spearheading heritage initiatives designed to inspire a new generation of Magpies.
As fans flood social media with celebratory tributes, one thing is clear: Collingwood’s heart just got a little louder—and a lot more legendary.
More to come…
Leave a Reply