In a move no one saw coming, the Collingwood Football Club has pulled off one of the most sensational signings in AFL history — landing legendary forward Lance “Buddy” Franklin on a life-long contract extension that has sent shockwaves through the league and reignited premiership hopes at the AIA Centre.
The 38-year-old Franklin, who officially retired from the Sydney Swans at the end of the 2023 season, will make a remarkable return to the AFL in black and white. The unprecedented “life-long” contract is believed to tie Franklin to the Magpies in both a playing and off-field capacity, signalling not just a short-term power play but a long-term strategic masterstroke by the club’s administration.
The Deal of a Lifetime
While exact financial figures remain confidential, early reports suggest that the contract includes a player-mentor hybrid role, with incentives linked to both on-field performance and the development of Collingwood’s next generation of forwards. Sources close to the deal say Franklin was lured by the opportunity to contribute to a club with a rich history, a massive supporter base, and a bold vision for the future.
“This isn’t just about football. It’s about legacy,” said Collingwood president Jeff Browne at an emergency press conference held this morning. “Lance Franklin is more than an elite player — he’s a generational icon. Today we don’t just welcome Buddy to Collingwood. We secure a cultural figurehead who will influence our club’s DNA for decades to come.”
Franklin Speaks
In a rare public appearance, Franklin appeared relaxed but energised as he stood alongside Magpies coach Craig McRae and captain Darcy Moore.
“I didn’t think I’d be back in the AFL circle like this,” Franklin admitted. “But the fire never really went out. When Collingwood called, I listened — and the vision they laid out was too exciting to walk away from. I’m not here to make up the numbers. I’m here to win, teach, and build something lasting.”
When asked about his fitness and ability to keep up with the modern game, Franklin smiled: “The boots still fit.”
A Strategic Power Move
Collingwood’s bold signing is being interpreted as a calculated move aimed at consolidating their premiership window while nurturing a culture of excellence. Though questions remain about how many games Franklin will play — and in what capacity — AFL pundits are already tipping his presence to turbocharge the club’s attacking structure and deepen its bench of forward-line talent.
“Imagine the mentorship he’ll offer to the likes of Ash Johnson, Beau McCreery, and Reef McInnes,” said former Magpie great Nathan Buckley on SEN Radio. “This move isn’t just about goals — it’s about galvanising a winning mindset.”
AFL World Reacts
The announcement has dominated headlines and sparked intense debate across the AFL community. Social media erupted within minutes, with fans divided over whether the move is a marketing stunt or a genuine bid to extract the last drops of magic from one of the greatest players of all time.
Former Swans teammate Luke Parker expressed surprise but offered support: “If anyone can come back and make an impact, it’s Buddy. He’s built different.”
What’s Next?
Franklin is expected to join team training within the next fortnight, with whispers of a surprise return match as early as Round 21 — potentially against his former club, Hawthorn.
In the meantime, AFL House is reportedly reviewing the contract to confirm its alignment with league regulations, though no immediate objections have been raised.
One thing is certain: with Lance Franklin donning the famous black and white stripes, the Magpies have just added another chapter to their already storied legacy — and the rest of the competition has been put on high alert.
