In a stunning development for Cowboys Nation, Dallas Cowboys owner and general manager Jerry Jones has officially approved a staggering **\$998.5 million** renovation project for **AT\&T Stadium**, set to begin in early 2025. The nearly billion-dollar initiative will be one of the largest privately funded stadium upgrades in NFL history.
Jones, known for his bold business decisions and commitment to maintaining the Cowboys’ reputation as “America’s Team,” stated during a press conference this morning that the project is aimed at “redefining the fan experience and keeping AT\&T Stadium at the forefront of global sports and entertainment venues.”
### **What’s Included in the Renovation**
The renovation plan, which has been in development for over a year, will include:
* **360-degree immersive LED technology** throughout the stadium’s interior
* A **redesigned lower bowl** with upgraded seating, better sightlines, and increased legroom
* A state-of-the-art **Cowboys Hall of Legacy**, which will serve as a modern museum chronicling the team’s storied history
* Expanded luxury suites and new premium club lounges
* Upgraded locker rooms and training facilities for players
* Enhanced Wi-Fi 7 connectivity and augmented reality (AR) integrations for fans
**Funding and Timeline**
Jones confirmed that the entire \$998.5 million cost will be privately funded by the Cowboys organization and through strategic partnerships, without public tax dollars. Construction is scheduled to begin following the conclusion of the **2025 NFL season**, with major phases occurring during the offseasons to avoid disrupting home games.
The project is expected to be **fully completed by the start of the 2028 NFL season**.
### **Why Now?**
“We built AT\&T Stadium in 2009 with the future in mind,” said Jones. “But technology, entertainment, and the expectations of our fans have evolved. This renovation will ensure we’re delivering the absolute best — not just in football, but in live entertainment, fan engagement, and global events.”
With the 2026 FIFA World Cup and other major international events on the horizon, some speculate the upgrades may also position the stadium for additional global opportunities.
**Reactions Pour In**
Fans have taken to social media with mixed reactions — many excited by the announcement, while others question the need for such a massive reinvestment so soon.
“I love the Cowboys, but a billion dollars? Hope this means a few Super Bowl rings too,” one fan wrote on X (formerly Twitter).
Still, many experts say the investment is strategic. “Jones is playing the long game,” said sports economist Dr. Laura Nguyen. “This isn’t just about football. It’s about Dallas continuing to be a premier sports and entertainment hub.
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