In a jaw-dropping twist that has fans stunned and social media in a frenzy, Larry Brooks, manager of HEP Motorsports Suzuki, has officially announced that Ken Roczen, the team’s superstar rider and motocross icon, will take on a dual role as both lead rider and rider-coach for the 2025 Supercross and Motocross season.
The announcement came during a surprise press conference at the team’s California headquarters and has already sent shockwaves through the motocross world.
“Ken isn’t just one of the greatest riders in the sport — he’s also one of the smartest, most disciplined, and most respected voices in the paddock,” Brooks said. “We believe in empowering our veterans, and there’s no one more capable of leading by example than Ken Roczen.”
Ken Roczen’s Reaction: “It’s an Honor… and a Big Responsibility”
Roczen, 30, appeared both humbled and energized by the announcement. Known for his fearless riding, powerful comebacks, and unshakable determination after multiple career-threatening injuries, Roczen now takes a step into leadership — while still competing at the highest level.
“I wasn’t expecting this role, but I embrace it 100%,” Roczen said. “I’ve always taken pride in mentoring younger riders unofficially, but now to do it as part of my job? That’s a huge honor — and a big responsibility.”
What the Rider-Coach Role Means
In this new role, Roczen will continue as the top competitor for HEP Suzuki but will also function as a technical and mental mentor for younger and developing riders on the team. His responsibilities will include:
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Pre-race preparation support
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Line strategy consultation
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Training discipline and recovery insight
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Off-track mindset and media readiness
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Mentorship during injury recovery phases
According to Brooks, this move is designed to “build a dynasty, not just a race team.”
Fans React: “This Changes Everything!”
The reaction across the motocross community was immediate and emotional. While some fans were shocked by the decision, many expressed overwhelming support for the move — recognizing Roczen’s legacy, wisdom, and leadership as a natural fit for a mentor’s role.
“Ken Roczen is a legend already. Now he’s about to shape the future of the sport, too,” tweeted one longtime fan.
Motocross forums lit up with excitement:
“HEP just made the smartest move of the offseason. Give Roczen the keys and let him lead!”
A Bold Move in a Pivotal Season
The 2025 season was already shaping up to be a defining one for Roczen, who has bounced back stronger than ever after injuries and major transitions. With this new title, his influence within the team — and potentially across the sport — is set to grow exponentially.
“He’s seen it all — injuries, comebacks, championships, pressure. Our younger riders are lucky to have him,” said Brooks. “This move puts HEP in a leadership position not just competitively, but culturally.”
Looking Ahead: Roczen’s Legacy Enters a New Chapter
Roczen’s addition as rider-coach adds a legacy layer to his already legendary career. While he still has his eyes on the podium and a championship, he’s also thinking beyond the finish line — shaping the next generation and possibly laying the foundation for a post-racing career in coaching or team management.
“I’ve still got a lot of racing left,” Roczen said with a smile. “But if I can help others rise along the way — that’s the real victory.”
Final Word
With Ken Roczen stepping into this dual role, HEP Motorsports Suzuki isn’t just building a team — they’re building a legacy. And with Roczen at the heart of it, the future of the yellow bikes just got a whole lot brighter.
