In a groundbreaking move that underscores the NBA’s commitment to community engagement and youth development, NBA President Adam Silver has announced a $2.5 million reward aimed at supporting grassroots basketball programs across the United States and internationally.
The announcement, made during a press conference at NBA Summer League in Las Vegas, reflects the league’s continued efforts to nurture young talent, promote inclusivity, and strengthen the global basketball ecosystem.
“Basketball has the power to change lives,” said Adam Silver. “This $2.5 million reward is not just about funding—it’s about fueling dreams, breaking barriers, and providing young players with the tools, facilities, and mentorship they need to succeed on and off the court.”
Who Will Receive the Reward?
The $2.5 million reward will be distributed among select nonprofit organizations, youth leagues, and training academies that demonstrate an outstanding commitment to:
Youth development in underserved communities
Gender equity in sports access and leadership
International outreach, particularly in regions where basketball infrastructure is lacking
Innovative coaching and mentorship programs
Silver confirmed that applications for funding will open this fall, and recipients will be announced during NBA All-Star Weekend in February.
Why Now?
This initiative comes at a time when youth sports face funding challenges, especially in low-income areas. The NBA hopes this investment will empower the next generation of players, coaches, and leaders while expanding the game’s reach globally.
Basketball legends such as LeBron James, Sue Bird, and Giannis Antetokounmpo have already voiced their support, with some expressing interest in contributing to the initiative with personal donations or mentoring opportunities.
“This is how we grow the game the right way,” LeBron James said in a tweet. “Proud to be part of a league that puts kids first.”
Looking Ahead
In addition to the financial reward, the NBA will offer logistical and strategic support to ensure that funded programs are sustainable and impactful. The league plans to partner with educational institutions, corporate sponsors, and community leaders to monitor progress and scale successful models to other regions.
Adam Silver closed his announcement with a bold statement:
“We’re not just investing in basketball. We’re investing in brighter futures.”
