Netflix Has Officially Announced the Release Date for Its Latest Original Sports Documentary Series About the Dallas Cowboys and Jerry Jones’ Impact on…

Netflix has officially announced the release date for its highly anticipated original sports documentary series centered on the iconic Dallas Cowboys and the transformative influence of longtime owner Jerry Jones. The multi-episode docuseries, titled *“America’s Team: The Rise of Jerry Jones”*, is set to premiere globally on **August 23, 2025**, just ahead of the NFL’s regular season kickoff.

The series promises an in-depth, behind-the-scenes look at one of the most storied franchises in professional sports. Chronicling Jones’ controversial 1989 acquisition of the team, the firing of legendary coach Tom Landry, the Super Bowl dynasty of the 1990s, and the decades-long highs and lows that followed, *“America’s Team”* aims to provide an unfiltered look at how one man reshaped not only a franchise but also the business of football itself.

Netflix, which has seen success with other sports-themed originals like *Formula 1: Drive to Survive* and *Quarterback*, is betting big on the enduring popularity of the Cowboys — often referred to as “America’s Team” — and the polarizing figure of Jones, whose fingerprints are all over the NFL’s shift into a marketing and media juggernaut.

According to a statement from Netflix, the documentary will feature never-before-seen footage from inside the Cowboys’ locker rooms, front office meetings, and exclusive interviews with former players, coaches, league executives, and Jerry Jones himself. Hall of Famers such as Troy Aikman, Emmitt Smith, Michael Irvin, and Jimmy Johnson are all expected to appear, shedding light on both the glory years and the tumultuous power dynamics that have defined the team for decades.

“The Dallas Cowboys are not just a team — they’re a symbol of sports, power, and spectacle,” said Brandon Riegg, Netflix’s Vice President of Unscripted and Documentary Series. “Jerry Jones’ story is as compelling and complex as the team he owns, and we’re thrilled to bring this incredible journey to fans around the world.”

The series is being produced by the Emmy Award-winning team behind *The Last Dance*, the Michael Jordan documentary that captivated global audiences in 2020. With similarly ambitious storytelling and a sharp cinematic approach, *“America’s Team: The Rise of Jerry Jones”* is poised to become one of Netflix’s marquee sports events of the year.

As the NFL continues to expand its global audience and digital reach, this documentary stands to offer a fascinating lens into how a brash Arkansas oilman turned a struggling football franchise into the world’s most valuable sports team — and forever altered the modern NFL.

“America’s Team: The Rise of Jerry Jones”* will be available for streaming on **August 23, 2025**, exclusively on Netflix.