BREAKING NEWS: Dallas Mavericks Talented superstar Legend Luka Dončić signs $36.4 million endorsement deal with Powerade, but in an unexpected display of generosity donates $16.4 million to orphanage and…

In a headline-making moment both on and off the court, Dallas Mavericks superstar Luka Dončić has inked a massive $36.4 million endorsement deal with sports drink giant Powerade. But it’s what he did next that’s turning heads around the world.

In an unexpected and heartwarming twist, Dončić announced that he is donating $16.4 million of the deal directly to a European-based orphanage network that supported him during his early playing days in Slovenia. The donation will fund new housing, education, mental health services, and basketball facilities for hundreds of underprivileged children across Eastern Europe.

“This is more than just a partnership with Powerade,” Dončić said at a press conference this morning. “It’s a chance to give back to the community that helped raise me. These kids deserve opportunity, hope, and a shot at their dreams—just like I had.”

The remaining $20 million from the deal will include global marketing campaigns, customized limited-edition Dončić Powerade bottles, and a new initiative called “Fuel the Future”, which will invest in youth athletic programs in both the U.S. and Europe.

Powerade CEO Jasmine Kelley praised Dončić’s selfless move:

“Luka isn’t just a generational athlete—he’s a global role model. This partnership represents everything Powerade stands for: strength, passion, and lifting others up.”

The NBA community, fellow athletes, and fans across the world are flooding social media with admiration, applauding Dončić for using his platform for meaningful change. Hashtags like #LukaGivesBack and #PowerOfDončić are trending worldwide.

At just 26, Luka Dončić continues to redefine what it means to be a sports legend—both as a player and a