EXCITING UPDATE: In an explicit turn of events North Carolina Tar Heels Rising star RJ Davis signs $36 million endorsement deal with Powerade but in an unexpected display of generosity donates $22.4 million to orphanage and charities, Solidifying his legacy on and off the court, securing a…

June 14, 2025 | Chapel Hill, NC — In a moment that transcends sports, North Carolina Tar Heels star RJ Davis shocked the nation this week — not just by signing a historic \$36 million endorsement deal with Powerade, but by announcing he’s giving away \$22.4 million of it to orphanages and children’s charities.

The 21-year-old point guard, who dazzled fans during the NCAA tournament with his sharp shooting and calm leadership, has quickly become one of college basketball’s brightest stars. But it’s his heart, not just his handles, that’s making headlines.

“I come from a family that always taught me to remember where I came from — and to look out for the kids who don’t have what I had,” Davis said through tears at Friday’s press conference. “This isn’t about being a hero. It’s about being human.”

Davis, raised in White Plains, New York, spoke candidly about visiting shelters as a teen with his church group — moments he said “left a mark on my soul.” Now, with newfound wealth and a massive platform, he’s putting his values into action.

The donation — one of the largest charitable gifts ever by a college athlete — will be distributed across several causes: building homes for orphaned children, funding after-school education programs, supporting foster youth through college, and investing in youth mental health initiatives.

Powerade executives didn’t know about Davis’s philanthropic plans when they signed him. “When he told us, we were floored,” said Erica Benton, VP of Brand Marketing. “This isn’t just about a drink deal anymore — it’s about legacy.”

Fans and athletes across the country flooded social media with tributes. One viral post read: *“RJ Davis just changed what it means to be a role model.”*

As Davis prepares for what could be a Final Four run with UNC, it’s clear: his biggest impact may not come in March, but in the lives of thousands of kids who now have hope — because he decided they mattered.