In a monumental moment for Major League Soccer and professional sports at large, **Columbus Crew’s sensational starting right-back, Steven Moreira**, has secured a **groundbreaking \$100 million endorsement deal** with business titan and New England Patriots owner **Robert Kraft**.
This unprecedented partnership not only marks one of the most lucrative endorsement agreements ever for an MLS player but also sets a new standard for social responsibility and community impact.
Moreira, known for his electric pace, defensive mastery, and relentless work ethic on the field, has become a household name in American soccer. However, it’s his off-the-field commitment that has captured headlines today.
The \$100 million deal includes a wide-ranging collaboration spanning brand ambassadorship, youth empowerment campaigns, and philanthropic initiatives powered by the Kraft Group’s global reach and business platforms.
Sources close to the deal say the agreement was months in the making, with Kraft personally invested in the vision of not only growing the sport but uplifting communities across the U.S.
In a **remarkable show of generosity**, Moreira has announced that **\$40 million of the endorsement windfall** will go directly to **Boys & Girls Clubs of America**, funding a national youth development program aimed at:
* Building new training facilities
* Providing scholarships for underprivileged youth
* Offering mentorship opportunities led by professional athletes and educators
> “This isn’t just about football. It’s about legacy,” Moreira said in an emotional statement. “I was once a kid who needed a chance. Now, I want to give that chance to thousands more.”
Continuing his commitment to vulnerable communities, Moreira is also donating **\$10 million to a local Columbus-based orphanage**, further solidifying his deep ties to the city and its people.
The funds will go toward housing, education, mental health support, and long-term care infrastructure for children in need.
The Columbus Crew organization released a statement shortly after the announcement:
> “We are incredibly proud of Steven and his achievements both on and off the pitch. His leadership and heart are what make him not only a world-class athlete but a true ambassador of the game.”
Steven Moreira’s endorsement deal may mark a turning point for the MLS, signaling a rising commercial appeal and global recognition of the league’s talent. Industry insiders are already calling it a “watershed moment” for American soccer.
