In a move that has stunned the football world and electrified fans across the nation, the Dallas Cowboys have officially announced that legendary former quarterback **Roger Staubach** is returning to the franchise—not in pads and a helmet, but in a power suit as **co-owner**.
The unexpected news broke early this morning during a press conference held at The Star in Frisco, the team’s state-of-the-art headquarters. Staubach, 83, appeared alongside team owner Jerry Jones and his son Stephen Jones to reveal that he has acquired a significant minority stake in the Cowboys, making him one of the few former players in NFL history to transition into ownership with the very franchise where he built his legacy.
A Full-Circle Moment
“Coming back to the Cowboys in this way is incredibly meaningful to me,” Staubach said, visibly emotional. “This team has been a central part of my life, and now I have the chance to help shape its future.”
Nicknamed “Captain America” and “Roger the Dodger,” Staubach was the cornerstone of the Cowboys during the 1970s, leading the team to five Super Bowl appearances and winning two (VI and XII). His leadership, poise under pressure, and clean-cut image helped solidify the Cowboys as “America’s Team.” He was inducted into the Pro Football Hall of Fame in 1985.
Staubach also found immense success off the field as a real estate magnate, founding the Staubach Company, which was sold for over \$600 million in 2008. That business acumen now becomes a major asset in the Cowboys’ front office.
Jones: “This is Historic”
Jerry Jones, who has owned the Cowboys since 1989, called Staubach’s return “a historic moment for the franchise.”
“Roger is not just a football legend—he’s a Texas icon,” said Jones. “He embodies everything the Dallas Cowboys stand for: class, leadership, competitiveness, and integrity. Having him join our ownership group brings a new level of credibility, insight, and legacy that is unmatched in the league.”
Jones did not disclose the size of Staubach’s stake in the team, but sources familiar with the deal suggest it’s substantial enough to give him meaningful influence in organizational decisions—especially those relating to branding, player development, and community outreach.
NFL Reaction and Fan Response
The announcement sent shockwaves across the NFL, with players, coaches, and fans taking to social media to celebrate Staubach’s return. Cowboys Hall of Famer Troy Aikman tweeted, “No one more deserving. Roger is Cowboys royalty. This is epic.”
Current Cowboys quarterback Dak Prescott also chimed in: “Having Roger involved again is surreal. I grew up watching his highlights. Can’t wait to pick his brain.”
Fan reactions have been overwhelmingly positive, with some calling the move “symbolic” and “healing” after a string of disappointing playoff exits. Staubach’s presence is expected to energize not just the locker room, but the entire Cowboys Nation.
What’s Next?
According to team insiders, Staubach will have a hands-on role in strategic planning and may even serve as a mentor to young quarterbacks and executives within the organization. His involvement in philanthropic initiatives is also expected to grow, especially through the Cowboys’ charitable arm, *The Salvation Army Red Kettle Campaign*, which Staubach has long supported.
For now, the Cowboys faithful are simply reveling in a moment that blends past glory with renewed hope.
As Staubach said in his closing remarks, “We’ve had greatness before, and we’re going to have it again. I’m here to help make sure of it.”
